Named because it looks like "number 7" depending on the orientation, and it is the 7th item developed since our launch.
Contrary to the puny naming, it is a "stream-type shallow runner" with a unique personality.
The fan-shaped lip that protrudes to the upper part, which is provided on the slender body, acts to stand up, amplify the resistance of water, and fly, while suppressing the dive, and also for rolling action of the body even in dead throw. design.
Basically, even if you don't dive, it creates a firm pulling resistance even in the upstream and conveys information to the user, so it is especially effective in the flow.
Since the action is based on "rolling" that hardly swings the tail, it is effective not only for bait fish patterns but also for representatives of flowing baits and drumsticks.